Cairo local time September 20th - 24th FAW Group brought the Pentium series products to the 24th Cairo Auto Show, which gave a shot of strength to the sluggish car market. The Pentium X40 has a dynamic appearance, exquisite workmanship, and excellent quality at the beginning of the market. With the style of the overall coupe, the Pentium B50 earned enough attention during the auto show and received a reservation order on the spot.
With the appeal of FAW brand itself and the intensive marketing activities at the beginning of the market, FAW has attracted much attention in the Egyptian auto market. During the auto show, Egyptian Minister of Trade and Industry Tarek Nabir visited the FAW booth. Minister Tarek fully affirmed FAW series products and hoped that FAW and its agent GEYUSHI Group would carry out more in-depth cooperation to achieve a win-win situation.
With the sharp depreciation of the Egyptian pound and the increasingly strict foreign exchange controls, the Egyptian car market has been hit harder than ever. The overall sales volume of the Egyptian market in January-September 2017 decreased by 40% compared with the same period of last year. It is also in this depressed environment that the Cairo International Auto Show, originally scheduled for March, was forced to postpone until September. However, the substantial increase in the price of the car is a serious challenge, as is the opportunity for Chinese brand passenger cars. Egypt is not only an important station along the “Belt and Road”, but also a large country with a population of over 100 million. It plays an important role in the Middle East and the Arab world. It is an important option for FAW Group's overseas strategic market in the future.
The debut of this auto show will help to further deepen brand awareness and make the FAW brand a high-end Chinese car concept. Even in the downturn of the market, FAW will work with its partners to innovate and realize new breakthrough.