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“Revitalization starts, leads the future” – FAW Overseas Marketing Annual Conference successfully held

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On March 9th, the 2018 FAW Overseas Marketing Annual Conference with the theme of “Rejuvenating and Starting the Future” was successfully held in Hangzhou. Leaders and teams of FAW Group, Import and Export Corporation (Overseas Division), Liberation Business Headquarters, Pentium Business Division and other related units will participate in this conference with FAW overseas distributors from more than 30 countries and regions to share overseas marketing experience. And consulted on the overseas marketing work of FAW in 2018.


At the meeting, the company's chairman Yan Feng delivered a keynote speech. Chairman Yan Feng first reviewed the achievements of FAW's overseas business in 2017 and expressed sincere gratitude to FAW's many overseas partners. Open, Chairman Yan Feng elaborated on the new vision of "providing The most advanced products and services for users" and combined with the overseas work arrangements for the whole year of 2018, focusing on brand building, product building, deep market, charm service and construction. The six aspects of the strong system and innovation development have Made a comprehensive introduction to FAW's overseas layout. In the future, FAW will continue to adhere to the spirit of cooperation and win-win cooperation, and create greater value for overseas users with better products and services.


Wu Zhixin, the deputy general manager of the company, delivered a speech, introducing the overseas marketing initiatives of the commercial vehicle system in 2018 from the aspects of focusing on products, precision marketing, efficient service and deepening cooperation.


Liu Baoquan, deputy general manager of the company, delivered a speech to introduce the focus of the 2018 passenger car system around "creating explosive products" and improving marketing and service capabilities.


The dealer team that has made outstanding contributions to the overseas business of FAW has presented five awards including the annual Meritorious Agency Award, Outstanding Partner Award, Outstanding Partner Award, Best Market Development Award and Best Dealer Award. It highly praised the efforts of FAW overseas Distributors.


On the afternoon of the same day, the overseas dealers participating in the conference, accompanied by the FAW system team, came to the 4S shop of FAW commercial vehicles and passenger car products to participate in the business and ride the system branch. With the strong Support of the Liberation Headquarters and the Pentium Headquarters, exhibitions, product explanations, 4S shop process demonstrations, business policy descriptions, and key market exchanges were held in the sub-station.



After the successful conclusion of this overseas marketing conference, FAW overseas dealers said that they have strengthened their confidence in FAW brand and hope to continue to strengthen cooperation with FAW so that both sides can better achieve mutual benefit.


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